5.21.2010

save luella

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10 magazine via tfs

All clothing in this shoot is by Luella. Luella is a well-know British fashion house that unexpectedly lost it’s financial backer in November 2009 and was forced to cease trading. The news shocked the fashion world and since then there has been rallying by fans everywhere to “save Luella, wear cute dresses.” This shoot appears to be another attempt at just that and they pulled out the big guns for this one. Abbey Lee Kershaw is one of the hottest runway/editorial models right now, opening the majority of the shows she walks in, and getting covers of Vogues accross the globe. Her look is youthful and quirky with her gapped teeth, as well as versatile. Maybe you haven’t noticed her yet, but you will now…J

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